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Korean films added to the Korean Wave offering sensational scenes and plots, in a manner different from those offered by Hollywood. They contained strong characteristics of Korea and the feelings that many Asians could easily assimilate.

For example, the Korean film “Shiri” became a hit in Japan, Hong Kong, Taiwan and Singapore, because of how he deals with the sensitive North and South Korea issue, and interested individuals accordingly in neighboring countries. Although “Shiri” is a political film, it invokes the feeling that Asians have a sense, like when they look at a tragic love story between North Korean officials and female South Korean special agents. In addition, Korean movies such as “Shiri” and “Joint Security Zones” (commonly known as “JSA”) has attracted many Japanese spectators, which has led many Koreans to be more proud of their national popular culture, because Japanese popular culture had been recognized in most Asian societies hitherto.

In the early 2000s after the Asian crisis of 1997, the Korean government began to target the export of Korean popular culture as a new economic initiative. President Kim Dae-jung (inaugurated in 1998), who was called informally the Chairman of Culture, established the Basic Law for Promoting Cultural Industries in 1999 by allocating $ 148.5 million to project.

Through this learning process, Koreans have provided their own twists foreign styles and shapes, with the mixture and add their indigenous features and flourishes only in innovative ways. Therefore, products similar to U.S. products that have recently been called the Korean Wave is said to evoke a sense of familiarity between the people in Asia. For example, the popularity of Korean television series in Asia owes much to the knowledge base of Confucian values, such as family orientation, respect for the elderly, and son preference. Projected images of modern and trendy Korean dramas are not the only thing that attracted Asian fans: the dramas have confirmed that people call their “adherence to social mores in Asia.”

The representation of South Korea in the dramas of television, high-quality visual images in movies Korean Confucian sentiments embodied in music videos and serials, active promotion of Korean production companies, and the sharp drop economy of all Asian businesses opportunities created for Korean popular culture to circulate in Asia.

Sung Sang-yeon is a lecturer at Philological and Cultural Studies, Department of Musicology at the University of vienna, Austria. She obtained a Ph.D. in ethnomusicology at Indian University in 2008