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J-pop is an integral part of Japanese popular culture, be found in cartoons, commercials, TV shows, movies, video games and other forms of J-ENT. Some television news programs even run a J-pop song during their end credits. In the anime and television shows, including dramas, opening and closing songs are changed up to four times a year. Because most programs have a combination of both opening and closing songs, it is possible for a show to use eight tracks for a single season.

Over the past decade, J-pop has steadily gained fans worldwide through video games and anime. Many video game fans to import games from Japan, well before they are released in their respective countries. The theme songs and soundtracks of the games and anime can be a gateway to more interest in the kinds of J-pop and other Japanese music. An example of this can be found in the games Kingdom Hearts and Kingdom Hearts II, in which popular J-pop singer Utada Hikaru performs the theme songs. His single “Easy Breezy” was also used to promote the Nintendo DS. The Ouendan series and Brothers Band for DS both function of many songs from J-Pop. In the case of the anime shows are usually sold in the West with their original soundtracks intact, offering a more direct exposure (but not always the case, leaving fans shocked). Some shows aired on television in the United States, for example, have seen their themes go so far as to become commercially available as ringtones by incumbents in this country.

With the changing trends of music in India and Bangladesh, J-pop has gained ground. Although the J-pop listeners are usually the younger generation in Asia, just like Love Utada Hikaru “First” and “Flavor of Life” have succeeded in increasing the interest of J-pop in the older generation too. After the channel Animax has been introduced, knowledge and popularity of J-Pop spread among youth in Asia.

Pop duo Puffy, a Japanese acts who have put their equipment on the market of the United States, had their own animated series on Cartoon Network, Hi Hi Puffy AmiYumi, which premiered in 2004 and lasted three seasons. Before that, the duo had recorded the theme song to the other comics of the same channel, Teen Titans. Due to the success of their show clips Puffy, who are known as Puffy AmiYumi in the U.S. have repeatedly shown during programming of the channel.